This question comes with the following multiple answer choices a. Media Relations Specialist b. Public Information Officer c. Liaison Officer d. Communications Officer.
Job Role of a Public Information Officer ( PIO)
Public information is a critical function in disaster operations that helps to save lives and safeguard property. The methods and mechanisms that enable successful communication with multiple target groups are referred to as public information. Public information officers must possess crucial knowledge, skills, and talents to assist in appropriate decision-making by giving the correct message to the right people at the right time.
Major Responsibilities of a Public Information Officer (PIO)
• Obtain a preliminary briefing from local unit members, the Unit Public Affairs Officer, the Incident Commander, or the lead Public Information Officer.
• Determine the Incident Commander’s/Agency Administrator’s expectations for local processes and information distribution.
• Evaluate the situation, establish short- and long-term staffing and resource requirements, and ensure the safety and well-being of assigned workers.
• Gather, generate, and disseminate correct and timely information in accordance with set norms, and guarantee recipient comprehension. Fact sheets, news releases, sites, and social media posts are all examples of this.
• Ensure public safety by delivering timely and accurate information to the media and the general public.
• Meet the needs of the incident by developing and implementing a strategic information strategy that provides a daily timetable for gathering and disseminating incident information to selected internal and external audiences in a timely and correct manner.
• Demonstrate leadership beliefs and principles.
• Develop and sustain positive interpersonal and inter-agency working relationships.
• Define work assignments and performance expectations and monitor and provide feedback on performance.
• Assist with media relations by giving information and conducting interviews.
• Work with other team functional areas as well as other information functions, such as Joint Information Centers, other occurrences, local units, and cooperating agencies, to coordinate.
• Effectively communicate by ensuring that pertinent information is exchanged during briefings and debriefings.
• Assist in developing effective community relations in collaboration with the local unit.
• Plan for events such as community meetings and visits from extremely important people (VIPs) ahead of time.
• Assist in the preparation of community gatherings. If the Incident commander demands it, provide assistance.
• React to unusual circumstances (incidents within an incident, such as injuries or fatalities).
• Ensure an efficient transfer of post responsibilities when mobilizing/demobilizing.
A public information officer is in charge of developing and disseminating incident information to the local communities, news media, the incident management team, and other agencies and organizations. We hope you got a clear idea about the job role of a public information officer and to the question At the incident scene, who handles media inquiries?