For years people have been thinking, whats the difference between left and right Twix? The official answer is right Twix is enrobed in chocolate with drizzled caramel with a crunchy cookie inside. As a result, it’s both sweet and crispy. The left Twix begins as a cookie, then is dipped in chocolate, and topped with caramel.
But is there a real difference, or is it just an Ad campaign to promote the product? Let’s explore and see.
When did Left and Right Twix Start?
The Ad campaign for left and right Twix began in 2012. The left and right Twix packaging was launched in 2017
When was Twix was Launched?
The product was first manufactured in the United Kingdom in 1967 and introduced in the United States in 1979.
Twix was known as Raider in Europe for several years before changing its name in 1991.
Which Twix Has More Caramel
The left Twix includes an additional coating of caramel and is made on a cookie base.
Which Twix has More Cookie
The left Twix has more cookie content than the right Twix, which has a darker cookie and a chocolate base.
Which Twix has More Chocolate
The right Twix has a darker cookie and more chocolate, while the left cookie has an extra caramel layer.
Which Twix Sells Better? Right or Left?
People don’t ask for a left or right Twix since the difference is so small; they buy it. Both Twix bars will continue to sell more and generate cash for Mars, Incorporated, the company that manufactures Twix. As long as fans are still attempting to figure out the difference, the sales will increase.
Whats the Difference Between Left and Right Twix? the History
The story behind the birth of left and right Twix is part of the marketing campaign run by mars incorporated. This is a fictional story that is created to boost the campaign. The Twix was originally found in 1967 in Europe.
According to the story, Earl and Seamus, brothers, wanted to produce a chocolate bar by combining cookies, caramel, and chocolate. Seamus and Earl, both perfectionists, disagreed on everything from chocolate-pouring technique to caramel quality.
Because of their conflicts, the brothers decided to split the company ( The date of the newspaper published about the split is Saturday 25th October 1920).
And they both constructed two independent factories in opposite directions. The two pursued very different approaches to the chocolate production, eventually accomplishing it their own way.
The left Twix begins as a cookie, then is dipped in chocolate and topped with caramel. Meanwhile, the right Twix was a caramel overflow with a crunchy cookie base coated in chocolate.
Conclusion
Looking at the manufacturing process, you’ll notice that Right Twix is properly cloaked in chocolate with coated caramel.
The left Twix, on the other hand, is unique. It is also coated in chocolate but with caramel poured on top. Compared to the Twix on the right, the Twix on the left contains a cookie base.
So, whats the difference between left and right Twix? The taste remains almost identical, and the difference is too small to notice for most consumers. Did you ever check the ingredients on both wrappers? If not, check now; they are identical.
More than a real difference, the left, and right Twix story is a very clever advertising campaign designed to convince people and get them to buy the product to see if they could tell the difference.
Reference
https://www.twix.com/our-story
https://www.twix.com/products/chocolate/twix-100-calories-bar-bars
