Privacy Policy

Last Updated: December 10, 2025

1. Introduction

At WhenHowAndWhat (accessible from WhenHowAndWhat.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by WhenHowAndWhat and how we use it.

We are committed to protecting your personal information and your right to privacy in compliance with applicable US federal and state laws.

Data Controller:

  • Company Name: Martech Digital Media LTDA
  • Address: Avenida Portugal, 2085, LOJA 11, Santa Amélia, Belo Horizonte, Minas Gerais, Brasil.
  • Email: [email protected]

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

2. Information We Collect

We collect information that you voluntarily provide to us and information that is automatically collected when you visit the site.

A. Information You Provide

  • Direct contact: Name, email address, phone number, and the contents of the message and/or attachments you may send us.
  • Account registration: Name, company name, address, email address, and telephone number.

Important Note on Mobile Information: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

B. Information Automatically Collected (Log Files)

Like many other websites, WhenHowAndWhat makes use of log files. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

3. How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website.
  • Improve, personalize, and expand our website.
  • Understand and analyze how you use our website.
  • Develop new products, services, features, and functionality.
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes (with your consent).
  • Send you emails.
  • Find and prevent fraud.

4. Cookies and Web Beacons

Like any other website, WhenHowAndWhat uses “cookies”. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

4.1. Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.whenhowandwhat.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL: https://policies.google.com/technologies/ads

4.2. Advertising Partners Privacy Policies

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on WhenHowAndWhat, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

How Google uses data: Please review how Google uses information from sites or apps that use their services: https://policies.google.com/technologies/partner-sites

Note: WhenHowAndWhat has no access to or control over these cookies that are used by third-party advertisers.

5. Affiliate Disclosure

WhenHowAndWhat participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases. This does not result in any additional cost to you.

6. CCPA & CPRA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), among other rights, California consumers have the right to:

  • Right to Know: Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

  • Right to Delete: Request that a business delete any personal data about the consumer that a business has collected.

  • Right to Opt-Out: Request that a business that sells or shares a consumer’s personal data, not sell or share the consumer’s personal data.

“Do Not Sell or Share My Personal Information”: We do not sell your personal information for money. However, the use of advertising cookies may be considered a “sale” or “share” under California law. If you would like to exercise any of these rights, please contact us or use the cookie settings link on our website. We have one month to respond to you.

7. Additional US State Privacy Rights (VA, CO, CT, UT)

In addition to California, residents of Virginia, Colorado, Connecticut, and Utah have rights under their respective state data privacy laws, including:

  • The right to confirm whether we are processing their personal data.
  • The right to access, correct, delete, and obtain a copy of their personal data.
  • The right to opt-out of targeted advertising.

To exercise these rights, please contact us at [email protected].

8. CalOPPA “Do Not Track” Policy

We do not currently respond to browser “Do Not Track” (DNT) signals, as there is no standardized industry definition for how to respond to such signals.

9. International Data Transfers

Please be aware that your information may be transferred to, stored, and processed by us in our facilities in Brazil and by those third parties with whom we may share your personal information (such as Google in the US). By using our website, you acknowledge and consent to this transfer of information.

10. GDPR Data Protection Rights (For EEA/UK Users)

If you are visiting from the European Economic Area (EEA) or UK, you have data protection rights (Access, Rectification, Erasure, Restriction, Objection, Portability). To exercise these rights, please contact us.

11. Children’s Information (COPPA)

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

WhenHowAndWhat does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

12. Security and Data Retention

We use commercially reasonable measures to protect your personal information. We retain personal information only as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

14. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.

  • Email: [email protected]

  • Mail: Avenida Portugal, 2085, LOJA 11, Santa Amélia, Belo Horizonte, Minas Gerais, Brasil.