A business plan is a detailed concept or outline for a planned project. It serves as a guide that indicates the company’s development paths, specific goals, the means by which they will be carried out, and an action schedule.

It makes it possible to efficiently organize all aspects of an organization’s operations, such as financing, sales, marketing campaigns, and resource management. Making a business strategy simplifies financial outlays and makes it easier to spot potential danger areas. The business owner also receives an overview of the competitive environment.

How to write a business plan?

  1. The most crucial details on the intended project are included in the introduction and conclusion of a sample business plan.
  2. Information about the business and its owners, including the name of the business, the address of the registered office, the location of the business, the phone number, and the bank account number.
  3. A summary of the owners’ and employees’ professional qualifications, including their education, experience, training, and any other abilities that might be helpful in carrying out the business strategy.
  4. A description of the intended endeavor that includes the following: the purpose and vision of the business, its name, its legal structure, its scope, the date it will begin operations, and the reasons behind its establishment.
  5. Product or service description: general attributes, traits that set a product apart from rivals on the market, benefits, innovation, seasonality or life cycle of the market.
  6. Market characteristics, such as supply and demand levels at the moment, entrance hurdles, and saturation level analysis.
  7. Examination of the market’s major competitors, their methods of distribution and advertising, evaluation of their offerings and pricing policies, and other aspects of the competitive landscape.
  8. Strategy for marketing, product price distribution (place), and promotion (promotion): You should outline your customer-reach channels, discount plan, product positioning techniques, and distribution strategies in this section.
  9. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, possibilities, threats to the project’s execution, and advantages and disadvantages.
  10. Analysis of the demographics of the target market, including age, gender, education, unmet needs, buying habits, purchase considerations, personality, way of life, etc. investigating suppliers and other business partners.
  11. Financial plan, planned sales, cash flow account, break-even point and payback period computation, seasonality-aware income and expense schedule, investment financing plan, balance of assets (business’s assets) and liabilities (methods of financing resources), financial liquidity analysis, planned income and expense account, and cash flow account.
  12. Attachments to the business plan, papers that support the information in the plan, such as draft partnership agreements, organizational chart diagrams, market research reports, product photographs, and patent paperwork.

Business plan – an example of a Strengths, Weaknesses, Opportunities, and Threats

It is impossible to construct a company plan without first doing a SWOT analysis. One of the most crucial parts of the document, it lets you determine the project’s likelihood of success.



All of a company’s internal advantages as well as its competitive advantages, including:

  • Highly skilled workers, state-of-the-art equipment, held patents, inventiveness, competitive pricing, a large network of commercial contacts, and an effective information flow throughout the organization.


Internal corporate weaknesses and defects that could prevent the company from reaching the objectives outlined in the business strategy.

Among them are:

  • Lack of a well-known brand, minimal industry expertise, lack of original work, and absence of contemporary machinery.


Any outside factors that could contribute to the project’s success, such as:

  • Reduction in joblessness, pay rise, positive economic climate, and demand for the product being supplied.


External factors that could make it more difficult to accomplish the goals set forth, like:

  • Economic downturn, negative legislative changes, rising prices, the entry of new rivals into the market, and rivals’ dumping tactics.

Nine guidelines for creating a strong business plan

1. Modify the business plan’s format to meet the recipient’s requirements

It is important to keep this in mind, particularly if the business plan is being written to apply for a grant or loan. In this instance, kindly review the financing institution’s requirements very carefully. It is important to give careful consideration to creating a financial strategy in order to obtain financial support. On the other hand, it will be beneficial to highlight the product’s innovation in the business plan if it is intended to be utilized to forge partnerships with investors.

2. Recall your short- and long-term objectives

One of the most frequent mistakes made by entrepreneurs is to write a business plan without considering a long-term strategy. For this reason, it is worthwhile to propose a project development plan that spans at least a few years.

3. Examine substitutes

Including multiple development possibilities in the business strategy is a good approach. This helps the business owner persuade the funding organization that he has anticipated potential obstacles and is equipped to handle them.

4. Refrain from coloring

Practicality is the most important quality of a business plan. It is therefore best to steer clear of making unduly rosy predictions about how the business will grow or how much money it will make. In the document, you shouldn’t be scared to outline the vulnerabilities and dangers facing your business. Financing institutions evaluate their indications favorably, particularly if the applicant also offers solutions to overcome the listed obstacles.

5. Enclose tentative collaboration announcements

You can use this to your advantage and persuade the lender that your business will already have its initial clientele, suppliers, and other business associates when you launch. This will reassure you that you can get through the trying times during the initial few months of operating your company.

6. Rely on concrete data for your analysis.

The business plan needs to be precise and succinct. Using numerical data, such as that gathered from statistical analysis or market research, is the ideal foundation for the analysis. Reliability is also demonstrated by historical data that shows businesses’ financial performance.

7. Recall the segmentation process.

Entrepreneurs frequently repress the want to enter the market with a product that is universally appealing to the largest feasible consumer base. Nevertheless, this approach is somewhat ineffective; instead, it would be wiser to suggest a product that caters to a certain target market. Customer segments should be created by dividing them based on psychographic (such as personality, lifestyle, and leisure activities) and sociodemographic (such as age, gender, education, and income level) traits.

8. Discuss the financial part with your accountant.

Since the financial plan is the most important part of the business strategy, calculation errors cannot be tolerated. As a result, before sending a document for official review, it is wise to discuss its contents with an accounting office.

9. Ensure that your ending is memorable.

These few phrases could make the difference between a grant and a loan supporting your project. The evaluator’s opinion of the remainder of the document is frequently shaped by the first impression, which is frequently decisive. Thus, it is worthwhile to highlight the most significant benefits here, together with the company’s resources and operational goals.

As such, a business plan must to be seen as more than just a formal requirement when submitting an application for financing. Its progress enables you to evaluate the intended project’s development potential, likelihood of success, and possible obstacles objectively.


There are many things to consider when creating a business plan. You should think about what your company will do and when it will do it. This document will guide you in setting goals and making decisions and ultimately avoid mistakes that can undermine your success.